What Happens When Your Revenue Plateaus?

You never know what your natural ceiling is...until you hit it...

Business, like many things in life, have natural “water levels”, or plateaus, revenue tiers that they seem to achieve consistently as they reach levels of maturity. I’ve found these strata to be fairly natural - $1m, $2.5m, $5m, $10m, $25m, etc. Every company will eventually find their “water level”, often after a period of solid growth that suddenly pl…