Are you a CEO or an Owner/Operator?
It isn't about your title, it's about how you "manage" or "lead" your company...
One of the first things I will ask a new or potential client relates to the primary financial goal they have for their company. For a startup or a growth company the two options are typically:
To create an “ATM Machine” that generates a certain amount of cash annually
OR
To create inherent value in the company in order to achieve a certain exit at a certa…
