<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Starting & Growing Ventures]]></title><description><![CDATA[Sharing my decades of experience starting and growing companies in a broad range of industries...]]></description><link>https://substack.nautilusgrowth.com</link><image><url>https://substackcdn.com/image/fetch/$s_!OFMi!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2aa12ed7-f3fd-416f-b022-4b24ad22fb21_900x900.png</url><title>Starting &amp; Growing Ventures</title><link>https://substack.nautilusgrowth.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 20 Jun 2026 18:18:36 GMT</lastBuildDate><atom:link href="https://substack.nautilusgrowth.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Jim Boudreau]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[nautilusgrowthpartners@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[nautilusgrowthpartners@substack.com]]></itunes:email><itunes:name><![CDATA[Jim Boudreau]]></itunes:name></itunes:owner><itunes:author><![CDATA[Jim Boudreau]]></itunes:author><googleplay:owner><![CDATA[nautilusgrowthpartners@substack.com]]></googleplay:owner><googleplay:email><![CDATA[nautilusgrowthpartners@substack.com]]></googleplay:email><googleplay:author><![CDATA[Jim Boudreau]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Anyone Can Start a Company: The Real Question is SHOULD YOU?]]></title><description><![CDATA[It's never as easy, as fast or as glamourous as it may seem...]]></description><link>https://substack.nautilusgrowth.com/p/anyone-can-start-a-company-the-real</link><guid isPermaLink="false">https://substack.nautilusgrowth.com/p/anyone-can-start-a-company-the-real</guid><dc:creator><![CDATA[Jim Boudreau]]></dc:creator><pubDate>Mon, 15 Dec 2025 23:40:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8OEQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9653fb2b-8b07-4d6b-a1ba-fa127deccdab_1254x836.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>From the outside looking in, the idea of starting your own company often seems like a glamourous, self-enriching lottery ticket. There are certainly plenty of examples to perpetuate that belief. Even in the case of the most meticulous dramatizations of the greatest success stories in business (e.g. the movies), the reality is never what is portrayed. Th&#8230;</p>
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          <a href="https://substack.nautilusgrowth.com/p/anyone-can-start-a-company-the-real">
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   ]]></content:encoded></item><item><title><![CDATA[Creating a Compelling Pitch Deck]]></title><description><![CDATA[Focus on who you are going to help...and who needs it most urgently...]]></description><link>https://substack.nautilusgrowth.com/p/creating-a-compelling-pitch-deck</link><guid isPermaLink="false">https://substack.nautilusgrowth.com/p/creating-a-compelling-pitch-deck</guid><dc:creator><![CDATA[Jim Boudreau]]></dc:creator><pubDate>Sun, 17 Aug 2025 21:07:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!jQvk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd9d811-20d4-4b98-b079-caa49fe431aa_1200x605.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>One of the most common mistakes that founders make is trying to get to talking about their &#8220;widget&#8221; as fast as possible.  It is, after all, their &#8220;baby&#8221; and they want to show it off to the world.  The problem is, investors look at countless other &#8220;babies&#8221; every single day and frankly, little sets one apart from another when they look at so many.  Hopefu&#8230;</p>
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          <a href="https://substack.nautilusgrowth.com/p/creating-a-compelling-pitch-deck">
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   ]]></content:encoded></item><item><title><![CDATA[The 10-100-1000 Sales Plan for Startups]]></title><description><![CDATA[Balancing the challenges of simultaneously acquiring customers and investors...]]></description><link>https://substack.nautilusgrowth.com/p/the-10-100-1000-sales-plan-for-startups</link><guid isPermaLink="false">https://substack.nautilusgrowth.com/p/the-10-100-1000-sales-plan-for-startups</guid><dc:creator><![CDATA[Jim Boudreau]]></dc:creator><pubDate>Thu, 24 Jul 2025 01:33:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!PYV5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>One of the most persistent challenges startup teams face is figuring out how to build meaningful traction while securing the funding required to get off the ground and scale.  This chicken-and-egg dilemma isn&#8217;t new - <strong>to generate revenue, you need money to find and support customers...but to get money, you need revenue</strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PYV5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PYV5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PYV5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PYV5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PYV5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PYV5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7608562,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://jimboudreau.substack.com/i/168804386?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PYV5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PYV5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PYV5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PYV5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7eb321a8-17d0-4ce5-b5c5-8d2f8492ab27_3862x2575.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>The good news is that it can be don&#8230;</strong></p>
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          <a href="https://substack.nautilusgrowth.com/p/the-10-100-1000-sales-plan-for-startups">
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   ]]></content:encoded></item><item><title><![CDATA[Do you have a Sales Team or a Sales System?]]></title><description><![CDATA[One is scalable, the other...not so much...]]></description><link>https://substack.nautilusgrowth.com/p/do-you-have-a-sales-team-or-a-sales</link><guid isPermaLink="false">https://substack.nautilusgrowth.com/p/do-you-have-a-sales-team-or-a-sales</guid><dc:creator><![CDATA[Jim Boudreau]]></dc:creator><pubDate>Sun, 19 Nov 2023 12:55:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vuDh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f789319-76e1-43e0-ae5b-b553d1a9b9ca_1600x1242.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ask any CEO or business owner what keeps them up at night and I have yet to find one that won't include <strong>REVENUE</strong> in their "top 3" (for most it's number one). Diving deeper into that concern I generally ask the following questions:</p><ol><li><p><strong>Do you have a sales team or a sales system?</strong></p></li><li><p><strong>Which do you rely upon more?</strong></p></li></ol><p>The answers are generally some combination of "one or t&#8230;</p>
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          <a href="https://substack.nautilusgrowth.com/p/do-you-have-a-sales-team-or-a-sales">
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   ]]></content:encoded></item><item><title><![CDATA[What Happens When Your Revenue Plateaus?]]></title><description><![CDATA[You never know what your natural ceiling is...until you hit it...]]></description><link>https://substack.nautilusgrowth.com/p/what-happens-when-your-revenue-plateaus</link><guid isPermaLink="false">https://substack.nautilusgrowth.com/p/what-happens-when-your-revenue-plateaus</guid><dc:creator><![CDATA[Jim Boudreau]]></dc:creator><pubDate>Sun, 23 Jul 2023 12:00:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!4rh5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4rh5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4rh5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4rh5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4rh5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4rh5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4rh5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/eac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1709531,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://substack.nautilusgrowth.com/i/181739173?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!4rh5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4rh5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4rh5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4rh5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feac89770-8d66-4511-b936-2eb5f21d30d0_3862x2575.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Business, like many things in life, have natural &#8220;water levels&#8221;, or plateaus, revenue tiers that they seem to achieve consistently as they reach levels of maturity. I&#8217;ve found these strata to be fairly natural - $1m, $2.5m, $5m, $10m, $25m, etc. Every company will eventually find their &#8220;water level&#8221;, often after a period of solid growth that suddenly pl&#8230;</p>
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          <a href="https://substack.nautilusgrowth.com/p/what-happens-when-your-revenue-plateaus">
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   ]]></content:encoded></item><item><title><![CDATA[Are you a CEO or an Owner/Operator?]]></title><description><![CDATA[It isn't about your title, it's about how you "manage" or "lead" your company...]]></description><link>https://substack.nautilusgrowth.com/p/are-you-a-ceo-or-an-owneroperator</link><guid isPermaLink="false">https://substack.nautilusgrowth.com/p/are-you-a-ceo-or-an-owneroperator</guid><dc:creator><![CDATA[Jim Boudreau]]></dc:creator><pubDate>Fri, 07 Jul 2023 10:15:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8xpd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8xpd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8xpd!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8xpd!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8xpd!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8xpd!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8xpd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg" width="1300" height="650" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:650,&quot;width&quot;:1300,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:526579,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://substack.nautilusgrowth.com/i/181738754?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!8xpd!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8xpd!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8xpd!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8xpd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5128af58-6c43-46f0-9003-88814fee65ac_1300x650.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>One of the first things I will ask a new or potential client relates to the primary financial goal they have for their company.  For a startup or a growth company the two options are typically:</p><ul><li><p>To create an &#8220;ATM Machine&#8221; that generates a certain amount of cash annually</p></li></ul><p>OR</p><ul><li><p>To create inherent value in the company in order to achieve a certain exit at a certa&#8230;</p></li></ul>
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